Digital Marketing

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital Marketing deals with making use of a range of tools and strategies to market your app or product. Enjoy the journey of exploring these tools and gain the power of making right decisions and strategies at our Maker Space.

Ways of Digital Marketing

Social Media Profiles
Website
Images and video content
Blog posts and eBooks
Reviews and Customer Testimonials
Branded Logos, Images, or Icons

Benefits of promoting your school through Digital marketing

We know digital marketing become first choice for every small and large business. Specially in India it’s measure as high growth industry, it’s fly after after launching of Digital India. When every business comes forward to use these techniques schools also have several benefits of using Digital Marketing techniques.

Schools can achieve almost everything through digital marketing that help them in getting leads, conversions, their school name visibility, brand awareness, trust, engagement and lots of things who can help their schools to get know by everyone and encourage them to connect with their school.

Generate Leads

Every school spend money on marketing with purpose of getting more students. With help of digital marketing every school can get lots of leads. Digital Marketing helps businesses to generate leads through search engine results and other paid advertising.

Engagement

Engagement with parents and students play an important role for every school. Social Media help parents to inform about all the events, add-ons’ through social media, know the important role of Social Media in Digital Marketing. Every response of parents and students spread out the school visibility across they social network.

Transparency/ encouragement

Transparency is biggest factor for school marketing even it’s online marketing or offline marketing. Schools can easily reach their facility, events, infrastructure and encouraging things to parents and students through digital marketing

Increase visibility

Digital marketing is much more than just indexing a website. The aim of digital marketing is to bring huge amount of traffic to your website by increasing its visibility to the people searching for it. Digital marketing increase visibility on social media platforms also. It bring targeted traffic to your website.

This type of encouragement touch the parents and students mind and most probably students switch their school with this type of encouragement efforts. To learn online promotion of your school you may join our Digital Marketing course in Delhi or Other nearby located locations.

We promote your School through Digital Marketing

The business of attracting and enrolment are the key for any school. Through digital marketing strategies we can actually target the audience just on dot. We can rely on these strategies as they are considerably cheaper, measurable and more sustainable. We hand hold institutions in targeting the super hungry audience for content.

Improve your website Experience with a positive impression.
Site is well optimised for search
Building community and provide information to families, students and teachers through Facebook.
Engaging with alumni and students on LinkedIn.
Delivering personalised and regular email newsletters.
Creating and promoting short and powerful online videos.
Engaging staff and students with valuable and engaging blogs.

Benefits of Learning Digital Marketing

1. Explore a Wide Range of Career Options

Perhaps the best aspect of Digital Marketing is that it isn’t restricted to one single field. Businesses in any and every sector of the industry can leverage the perks of Digital Marketing for expanding their business. Hence, with a Digital Marketing Certification at hand, you can find job opportunities in almost every sector.

2. Increase Your Market Value

According to a 2018 report – 2018 Marketing Hiring Trends – there’s a growing demand for Digital Marketing skills. The report maintained that in 2018, 69% of companies decided to hire more marketers in 2018, with the highest demand being in digital advertising (45%), content creation and curation (42%), and content strategy (39%). However, the report also states that despite the high demand for Digital Marketing professionals, there’s a massive gap between demand and supply in this field – while the demand for Digital Marketing talent stood at 59%, the supply was at 19%.

In such a situation, anyone who has a Digital Marketing Certification will certainly be highly valued by companies who are looking to hire. This makes commanding high salaries much easier!

3. Enjoy Greater Flexibility

Another perk of Digital Marketing jobs is that most of them have flexible work timings. Since the entire domain revolves around the Internet and Internet-based marketing concepts, physical location hardly matters. Digital Marketing professionals can brainstorm and perform their duties from anywhere, provided they have a good Internet connection.

This imparts greater flexibility to you as a Digital Marketing professional. You can be at any location and still be able to do your job efficiently – something that’s missing in the traditional marketing appr

4. Enhance Your Skills and Creativity

Digital Marketing is an emerging field, which means it is still evolving. When you enroll in a Digital Marketing Certification program, you are taught and trained to learn all the relevant industry concepts and skills. It puts you in the learning mindset, and as you learn, you become more and more interested in exploring the field. This offers an excellent opportunity to expand your skillset and gain new skills.

By the time your Digital Marketing Certification course is over, you have the requisite knowledge, skills, and practical experience to help enhance the marketing strategies of a company. And since the domain is growing, you will find plenty of chances to showcase your creativity in different fields of Digital Marketing.

Empowering the students with Digital Marketing Skills

Digital marketers have the skills and technical savvy to inspire millions of potential customers to buy, use, or believe in a product or service. Empowering students with the right set of digital marketing skills.

Some of the skills are listed below.

Copywriting

Copy is written material aimed at promoting and prompting action. Given the number of online channels that exist today, copywriting is a must-have digital marketing skill. Emails, landing pages, event invitations, paid ads, social media posts, chat bots, product descriptions—these all require copy.

Copywriting is a different skill from other writing (blog writing or technical writing, for example) because you need to be able to capture attention, communicate value, and inspire action with a limited number of words and space. You also need to be able to shift gears easily, as the expectations and mindset of an audience varies depending on platform.

SEO & SEM

Search Engine Optimization (SEO) is key to all levels of digital marketing and as such, anyone going into the field must have at least a basic handle on it. As such, knowing how to get a business to appear for relevant searches is a crucial digital marketing skill. SEO is a complex subject with both technical and creative aspects, so it encompasses a wide range of sub-skills. You can certainly leave the highly technical, back-end stuff to the more technically-oriented people on the team, having a solid understanding of best practices and how to optimize all forms of content is crucial for running a successful digital marketing campaign.

Both SEO and Search Engine Marketing (SEM) inform your entire digital strategy on both a data and content level, and you need to be able to communicate to other teammates about this, so you just won’t get far if you don’t make a point of learning the basics.

Email has been around for ages, and yet it still prevails as one of the most effective marketing strategies out there. Email marketing is a popular digital marketing skill because it is so versatile. It can be used to convert leads, engage dormant customers, build loyalty, and more. You can send useful content, important updates, exclusive deals, event invites—the list goes on.

With finely-tuned email marketing skills, you can build out your lists and perform experiments, gaining valuable insights about your audience to help drive your goals.

Content Marketing

Content is the core of digital marketing and content marketing will continue to be a crucial part of the game no matter what happens. But content marketing is a huge job in itself. You have to be able to understand how to not only create high quality, SEO-friendly content of various sorts, you also have to understand how to effectively get audiences to engage. And to make things a little more challenging, it’s important to note that content can take many forms, from video to social, emails, web content, blogs, e-books, videos, whitepapers…the list goes on.

Data Analytics

Data analytics empower digital marketing professionals to gain data-driven insights into customer preferences, brand development, and more. An abundance of readily-available analytical tools has given businesses across all industries the means to reveal and predict significant trends about customer interests, choices, and preferences.

At first glance, data analytics may not seem all that essential but in today’s digital world, it is a must-have digital marketing skill. Big Data and advanced data analysis allow marketers to better understand and tailor their services to current and prospective customers. This capability makes data analytics an essential tool in the modern digital marketing landscape.

Conversion rate optimization

So you’ve got your copywriting, SEO, PPC, and email marketing skills all in order, and you’re using them to generate lots of traffic to your website. Good work! But you’re not a digital marketing master yet. What good does it do anyone if none of these visitors takes action on your site? This is where the skill of conversion rate optimization, or CRO, comes in to complete the picture.

A conversion refers to the specific action you want a visitor to take on any given page of your website—request a quote, download a free guide, sign up for your mailing list. There are a number of factors that influence whether visitors perform these desired actions, and CRO seeks to identify the conditions that drive the most engagement. Your CRO skills involve A/B testing, conversion funnels, and engagement metrics like bounce rate. You also need to be familiar with page elements that influence conversion: copy, layout, button colors, speed, and even site structure and navigation.

Understand Design-Based Thinking & Planning

Design Thinking is a term that basically refers to a way of approaching problems from a user-centred perspective. The approach essentially encourages us to think in a human-centred way when solving large-scale complex problems.

According to The Interaction Design Foundation, there are 5 key phases to this process: empathize, define, ideate, prototype, and test. The reason why this works so well in the digital marketing sphere is that so much of it is (or should be) centred on the user experience.

Benefits of promoting your school through Digital marketing

Increase Customer Loyalty with Frequent Communications

As you know, it cost more to attract and convert new customers than it does to retain existing customers. Customer loyalty can be difficult to establish, but it’s well worth your efforts.

It’s great to finalize a sale with your customers, but it’s even better to retain those customers after the sale. A customer retained can make another purchase or recommend your brand to others, which helps increase sales. In the U.S., 40% of online shopping revenue comes from repeat customers, who make up 8% of site visitors. To retain customers, you need to keep in contact with them and digital marketing makes that easier than ever.

Engage the Customer at Every Buying Stage

Before digital marketing became popular, not many people were talking about the customer journey, mainly because it was difficult to understand and analyze. More often than not, a customer would go to a physical store after seeing an ad on TV or in the newspaper, make a decision, and pay for the product or service inside the store. However, in digital marketing, we can track every step that a customer makes, often from the moment when they are triggered to find a solution or product.

These days, it’s common for a consumer to see an ad online, search and compare prices on different websites, then go to a store to try the product or shop on an online store. Mobile apps provide shoppers with special offers and coupons, customer support, and comparison tools, which enhance our understanding of the buying process. With digital marketing, a marketer can follow the entire buying journey of the customer.

Target the Right Audience

It’s now easier than ever to segment audiences since many digital marketing platforms allow you to target a specific audience. We have access to online tools that keep track of an individual’s online activities and demographic information. Digital marketers can use this data to offer users specific products or services that they may be interested in. For instance, once a visitor clicks on a brand’s display ad, whether on social media or through a search engine, the brand can target that visitor with subsequent and related ads. If the content a visitor receives is based on their interests and online behaviors, it creates positive reinforcement and makes shopping easier and more satisfying.

You can also target your audience with content and offers based on what stage they’re at within the buying journey. For example, email marketing can be used to nurture a lead until they’re ready to make a purchase. Perhaps they subscribed to your blog and consistently open your blog update emails. After several months, they visit your about me and service web pages. At this point, you know to send them a targeted email with an exclusive offer. They click on the offer and submit a request for a quote.

Sophisticated digital marketing tools make this possible. Let me tell you how it works: when a user fills out a form online, he or she provides personal information. Most web pages have cookies that track the user’s behavior on the page. It’s this data that companies or digital marketers analyze and devise the right strategies for different types of audiences.

Generate a Consistent Lead Pipeline

Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is basically a system for generating consistent leads and sales from traffic. In other words, turning traffic into brand enthusiasts. A sales funnel’s job is to separate the “window shoppers” from the real buyers. It can also help improve the customer journey, based on Taboola’s study.

An online sales funnel is specifically designed to consistently generate leads. Here’s an example, before creating an online sales funnel, a betting company relied on its billboards and location to generate walk-in leads for its products and services. Now, the company is using a digital offer to build a more consistent pipeline of leads. Whenever someone places their first deposit or stake, they’re given a coupon for a free amount of play. The promo is only available on the company’s website and users must register to take advantage of the offer. With this approach, the betting company generates leads in a much more systematic and predictable way. As an added bonus, because customers had to submit their email to receive the free offer, the business can stay in contact with the customer through email marketing.

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